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商品編號： 9-809-029 出版日期： 2008/07/23 作者姓名： Applegate, Lynda M.;Piccoli, Gabriele;Dev, Chekitan S. 商品類別： Other 商品規格： 18p 再版日期： 地域： United States 產業： Accommodations 個案年度： 2007 -
商品敘述：
This case analyzes the Hilton Hotels Corporation''s CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton''s CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm''s CRM initiative, and to enable students to propose the future evolution of the initiative based on their analysis.
涵蓋領域：
Customer relationship management;Information systems;IT management;Marketing
相關資料：
, (9-809-030), 12p, by Lynda M. Applegate, Gabriele Piccoli, Chekitan S. Dev;, (XLS346), 0p, by Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli
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